Frequently asked questions

What is Tappy Pro?

A simple platform for local small businesses. It helps you stay in touch with the customers you already have, build your Regulars, get and answer Google reviews, keep posting, and make your business easy to find, all from one app you can run from your phone.

Who is Tappy Pro for?

Local small businesses: restaurants, coffee shops, salons and barbers, home-service pros, local shops and independent service businesses. If you'd rather run your business than learn marketing software, it's built for you.

How does getting started work?

Sign up online and pay for your plan through Stripe. You're in your account right away. From there you add your business details, set up your sign-up page and business card, and put your Tappy cards and QR codes where customers will see them.

Customers can join your Regulars before texting is switched on. Texting turns on once carrier approval is done, which usually takes about two weeks. If you'd like someone to help with setup, request an in-person consultation.

Do I need to be good at marketing or technology?

No. Tappy Pro is made for busy owners. The Assistant helps with the writing, and each part of the app does one clear job. Your customers don't need to download anything either.

How does Tappy Pro help with Google reviews?

In two separate ways:

• Answering reviews people leave. Once your Google Business Profile is connected, new reviews show up in Tappy Pro and the Assistant drafts a reply based on what the customer wrote. You can send it, change it or write your own.
• Asking for reviews. When a customer becomes one of your Regulars, Tappy Pro sends them one text about two hours later asking for an honest Google review. Each new Regular gets that request once, and nobody is asked for a particular rating. Your Tappy cards and QR codes can also open your Google review page directly.

Does the Assistant make things up in review replies?

It's built not to. It writes from the review itself and your business details, and drafts are checked for invented details, such as offers, refunds, prices or promises you never made, before you see them. Drafts that don't pass are dropped, and reviews about serious problems are left for you to answer yourself.

What are Regulars?

Customers who have chosen to get texts from your business. They decide to join; you decide when you have something worth sending.

How does someone become a Regular?

They tap your Tappy card or scan your QR code, which opens your sign-up page. They enter their mobile number and tick a box agreeing to get texts from you. Once texting is on, they get a welcome text, and they can reply STOP at any time to opt out.

How often can I message my Regulars?

Whenever you need to. Your plan includes 1,250 texts each month, and you decide how to use them: a few Regulars often, or all of them now and then. One text to one Regular uses one text. Unused texts don't carry over; you get 1,250 again when your plan renews. If you need more, add texts to your SMS Bank in the app. SMS Bank texts never expire and are only used after the month's texts. You always see what a message uses before it's sent, and nothing is ever charged automatically.

What happens when someone replies STOP?

They're opted out straight away. They get one text confirming it, and no further texts from your business unless they join again.

What does the Content Creator do?

It helps you keep showing up online without staring at a blank screen. Give the Assistant an idea, an announcement or a photo, or let it suggest something, and it writes a post for your business. You can try another version, edit it, and copy it. It only uses the details you give it, so it won't invent a sale you aren't running.

Does Tappy Pro post for me automatically?

No. You copy the post into Facebook, Instagram or your Google profile, or share it from your phone. You decide what gets posted and when.

What is the Digital Business Card?

A simple page with your name, photo and a big Save contact button, plus one-tap ways to call, text, email, visit your website, get directions, follow you and leave a Google review. Share it with a link, a QR code or a tap of your Tappy card.

How does NFC work?

A Tappy card or tag has a small chip inside. When a customer holds their phone near it, the phone opens a link, such as your sign-up page, your review page or your business card. There's no app to install. Most modern phones can do this, and the QR code works for any phone with a camera.

Where can NFC be used?

Anywhere customers naturally pause: the register, the counter, tables, bill folders, a technician's card, a keychain, or something that fits how your business works.

Can I get custom physical products?

Yes. Custom pieces, including premium metal cards, can be arranged. Physical products are separate from the $89 monthly plan and depend on what you choose. The in-person consultation is a good time to talk through options.

What does the Tappy Pro Assistant do?

It helps with the writing: it drafts replies to your Google reviews, writes posts for you, and can help you word a message to your Regulars. It's there to save you time, not to run your business.

Can the Assistant make decisions for my business?

No. It drafts, and you decide. If you choose to, you can let it reply automatically to the kinds of simple reviews you pick, such as thanking happy reviewers. Anything sensitive comes to you, and you can pause it any time.

Can someone help me set up Tappy Pro?

Yes. You can request an in-person consultation and someone will sit down with you to get Tappy Pro working for your business.

What happens during an in-person consultation?

We talk about your business, what's working and what isn't, and what you want to improve. Then we look at where Tappy Pro fits, where NFC cards and tags make sense, walk through the platform with you and help you get set up, with time for your questions. Request a consultation.

How much does Tappy Pro cost?

$89 a month. One plan, no tiers and no free trial. It's billed monthly through Stripe and renews each month until you cancel. You can cancel any time from your account.

Are there different plans?

No. There's one plan with the tools a local business actually needs.

Do I pay more because I have more Regulars?

No. Your subscription stays $89 a month however many Regulars you have. Your plan includes 1,250 texts each month to use however you like, and there's no limit on how many Regulars you have or how many updates you send. If you need more texts, add them to your SMS Bank in the app; questions? Contact us.

Do you sell or share my customers' phone numbers?

No. We never sell or share phone numbers for marketing. In your account, your Regulars' numbers are partly hidden to protect their privacy.

Who can my business text?

Only people who have joined your Regulars and agreed to get texts from you. Message frequency varies, message and data rates may apply, and anyone can reply STOP to opt out or HELP for help.

The details are in our Privacy Policy and Terms.